![]() There is no way to know outside of actually being in on meetings where decisions are being made, however I would bet a custom knife from any maker of your choosing that I could get Medford to break kayfabe within minutes of talking to him if no one was around. However that is about as likely that Snody doesn't play a character either. It is quite possible that he is just stumbling along and it is all random chance and that what he is doing is successful based on the market fitting exactly his natural behavior. ![]() While there are positive so this, they tend to only work when you are small.Ĭan you imagine for example if Spyderco made slurs against gays or muslims what it could do business wise? Or similar if they referred to Benchmade similar to how Medford talks about Mike? The only negatives I see are the slurs against gays and muslims and aggression against other makers. A lot of people take a much more conservative approach which is to invest slowly and expand slowly where there is almost no risk, but it literally takes them decades to get where Medford has done in a few years. If you proceed in that manner you will either fail big or succeed big. His success is based on well known principles :Ī) he found a well desired niche and exploited it fullyĬ) started off representing top level quality / pricingĭ) aggressive promotion through social networkingĮ) strong high level dealer contacts / promotion He got there simply because he went larger/bigger/stronger than the baddest guys selling. His business was only incorporated in 2009 and he is now one of the reference points for HD knives. Medford went from being unknown on the forums to commanding huge prices in just 1-2 years. If you look at his entrance into knife making, he has obliterated guys like Strider. He is basically a guy selling vacuums who knows people want very loud ones and thus he makes sure he both has loud ones and speaks about it strongly. He is an intelligent guy, at the end of the day his job is not to educate people or use correct dictionary terminology.
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